Bruce Halliday, B.Sc, CEC, CHRP

Senior Advisor

Value Proposition

A trusted, strategic advisor, Bruce draws on management and leadership experience that spans sectors, industries, functions and continents. He is a respected and resourceful Executive Coach who listens with a business mind and a big heart to bring out the best in everyone he coaches. Leadership development including executive transitions to a new role is a speciality. Business acumen, empathy and courage enable him to develop and retain talent rather than losing them to the competition. He introduces and facilitates processes based on Appreciative Inquiry to invite employee participation in creating change. The result is a culture with engaged employees and increased productivity. He is also experienced with integrating a variety of personality assessments, individual and team diagnostics into his practice. Bruce partners with clients to harness energy for all areas of life. Using goal setting, clients can focus on self-awareness, understanding   others and workplace dynamics. Clients achieve goals mindfully; extend influence, address conflict and reduce stress.

Selected Engagements

  • As Director of a major Canadian Business School, “The Economist” ranked his team the #1 business career center in the world for employment results.
  • Oversaw and tripled a mentorship program to 300 mentors with a 90% match rate by co-developing technology and securing external funding partners. Instrumental in attracting $1 million investment to support immigrant professionals.
  • As part of a marketing and branding strategy, tripled the number of customers and reduced overhead by 20%.
  • As Board President of a professional association, he focused on governance and branding to grow membership and financial reserves to champion a provincial merger among six diverse organizations.
  • Recent coaching assignments:
      • VP as she was promoted to responsibility for growing crude oil trading and midstream Canadian presence with a US Fortune 500 firm entering the Canadian market.
      • VP team as they recreated and grew the e-Commerce strategy for a North American Fortune 500 retailer.
      • Philanthropist with ambitious plans, increased capital, focused on governance and Board expansion.
      • CEO of a private, technology, start-up with global reach, focused on team engagement and Board relationships.
      • Engineers, Analysts, Scientists, Directors taking leadership roles in Fortune 2000 Canadian Energy and Utilities.
      • Public Sector leaders implementing program wide, organization and culture change and taking on new roles.


  • Certified Executive Coach (CEC) Royal Roads University; Member International Coach Federation
  • Certified Enneagram Coach, The Enneagram in Business Network
  • Certified Human Resources Professional (CHRP)
  • Certified 360 Administrator and Debrief Coach, Center for Creative Leadership 360 Assessment Suite
  • Bachelor of Science, University of Saskatchewan
  • Served as President Human Resources Association of Calgary and Director HR Institute of Alberta
  • Director of numerous community organizations including Calgary Children’s Choir and Make It Good
  • Member HR Advisory Committees for Calgary Chamber of Commerce and Mount Royal University

Articles Written by Bruce

To learn more about Bruce please contact Managing Principal Gord Forbes.

Phone: (403) 264-8195   ext.1006
Toll Free: (888) 282-8450

Share :
Wordpress Social Share Plugin powered by Ultimatelysocial

Like what you see? Please spread the word!