The ultimate goal of any organization is to make money, and this is achieved by selling products or services. Attracting customers to purchases those products or services requires marketing. Marketing isn’t a “nice to have” part of your business, it is the business; everything else within the organization depends upon marketing.
It Builds Loyalty
It Grows Business
- Marketing strategy and plans
- Corporate communications
- Creative copywriting
- Content copywriting
- Social media strategy and execution
- Website design and programming
- SEO strategy and implementation
- Account management
Graphic Design Services
- Logo development
- Ad campaigns
- Trade show displays
- Custom drawings
Website Development & Design
Now more than ever we work, play, shop and socialize online. Whether you’re a national organization, a small local business or a not-for-profit, it’s imperative that your website is well-designed, easy to navigate and optimized so it can drive results.
We can help with website design and development, SEO strategy and implementation and e-commerce if required. Websites are developed to be dynamic and responsive, working across all platforms and devices. Partner with an effective digital marketing plan and you have an interactive online strategy to help increase awareness, solicit engagement and loyalty and grow your business.
What is Search Engine Optimization
Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine‘s unpaid results – often referred to as “natural,” “organic,” or “earned” results. (Wikipedia).
It is also about making your website more visible to people who are using search engines to look for your product, service or organization.
A good SEO strategy is not about short-term actions to achieve quick and high rankings. Rather, a successful SEO strategy is about consistency, relevancy and continually updating your website. This is essential because search engines are routinely upgrading and changing their criteria for good rankings.
Digital & Social Media
What is a Social Media Strategist?
A social media strategist administers an organization’s social media marketing and advertising. This includes:
- Setting goals, planning and executing communication plans
- Raise and development brand recognition
- Maintain online reputation and address user concerns
- Enhance SEO (search engine optimization) and generation of inbound traffic
- Improve sales numbers and leads
A social media strategist also provides creative services such as graphic design to develop content on behalf of the organization. The priority of these materials is to turn online users into customers and advocates for the organization.
Social Media Marketing Plan
An apt social media strategist will develop a social media marketing plan that aligns with the organization’s goals, sets clear objectives and identifies the target audiences. In the social media marketing plan, there should also be section that outlines the current challenges the organization is facing. A few of the most common issues are:
- Insufficient web traffic or limited number of visitors
- Weak brand awareness
- Slow sales
- Terrible online reputation
In an online world where content is king, a social media strategist can make a huge difference in turning target audiences into customers or advocates.
Representative Case Studies
“We engaged Osborne Interim Management to redesign our outdated website, wanting to modernize the design and make it easier to read and understand. Working with little direction and with a short time frame, Osborne was able to produce a dynamic, fresh and user-friendly website on time and under budget.”
David Dial – VP Corporate Services, Next Hydrogen
“Osborne Interim Management provided invaluable assistance to us as we merged three different operating entities into the new 4-H Alberta. Mark Olson as Interim CEO of the 4-H Foundation and Judy Williams as communications strategist played a significant role in our transformation and I would highly recommend their/Osborne’s services.”
Kim McConnell – Former Interim CEO, 4-H Alberta
“The Osborne Principals assisted us in identifying areas of improvement, then worked with us to make their recommended changes. Their actions have had a positive impact on the way we operate our business.”
Andy McKnight – Partner, Maskell Plenzik & Partners Eng.
“We engaged Osborne Interim Management to assess the capacity of our Canadian Operations in the wake of ambitious five year growth plans. Not only did the Osborne Principals deliver a thorough report, but they provided us with valuable tools to undertake ongoing analysis and forecasting based on a number of Canadian market variables.”
Elias Partyka – Director of Global Marketing, Gowan Company, Yuma Arizona
“As a young charity, early guidance from the Osborne Interim Management team provided timely direction as we developed the YouQuest service in support of younger families living with dementia. It was energizing to learn from each team member and very rewarding to feel their personal interest in our progress and future success.”
Myrla Burlman – Co-founder, YouQuest
“I would recommend Osborne Interim Management’s approach for any organization looking to add coaching and mentorship into their workplace for senior and mid-management staff.”
Randy Williams – President, Premiere Suites Western
“We engaged Osborne to undertake a thorough assessment of our business and the marketplace which involved interviewing multiple stakeholders in the development of a five year strategic plan. We were more than pleased with the results and wouldn’t hesitate to refer the quality of their work to others.”
Dave Hansen – President & CEO, CANTERRA SEEDS
“For organizations looking for interim executive support, I would highly recommend Osborne Interim Management. They provided us with a quality CFO until we could hire a full-time replacement for this position. It was a seamless, effective process.”
Sandip Lalli – CEO, Calgary Chamber of Commerce
“We contracted Osborne Interim Management to help transition our Foundation into the future with stronger processes, plans and leadership. We were very pleased with the results and would highly recommend their work.”
Reiny Kristel – Board Chair, Stockmen’s Memorial Foundation
“The Osborne Principals our business has engaged have delivered important support to our business in a number of areas and provided excellent value.”
Barry Schmitt – President, Barr-Ag
“On behalf of the Chiniki Nation, I would like to express my appreciation and gratitude for the remarkable work you have done in creating the Chiniki Cultural Centre. Your contribution to bringing our culture to the public, in an authentic and respectful way, has been invaluable. We appreciated your approach and your ability to bring people together in creating this special Centre where our people can celebrate their culture. We take great pride in our traditions, our culture and our history. You have created a place where those traditions can be celebrated and shared.”
Chief Aaron Young – Chiniki First Nation
“The interim management resources we brought in for a short time provided an organized overview of our HR functionality, helped to achieve a couple of senior level executive transitions without disruption and generally helped us to build a stronger organization going forward. We feel better prepared for next steps now.”
Peter Joe – CEO, Sunrise Soya Foods
“Mark Olson has completed his work as Interim CEO for Glenbow Ranch Park Foundation. This is his third assignment as an interim CEO for a not-for-profit organization that I am involved with as a Director, so I am familiar with his work. The fact that I have engaged him twice more after the first speaks volumes. You can count on a good result.”
Andy Crooks – Chairman of the Board, Glenbow Ranch Park Foundation
“I want to convey that Osborne would be a valuable resource for entities looking to engage the types of services they offer. I would not hesitate to refer someone to Osborne in the future.”
Heather Gore-Hickman – Trustee & Chair of Audit Committee, Kisoniyaminaw First Nations Heritage Trust Fund
“Osborne provided us with the interim management and business advisory services we needed at a critical juncture for the company. I would highly recommend them.”
Dr. Kevin Maloney – Board Chair, Line of Fire Inc.
“Osborne Interim was able to provide us with a Principal who helped guide us through a technology start-up. His extensive business experience complemented the technical expertise we bring to the table and he continues to provide support and assistance to allow us to smoothly bring our product to market.”
David Lloyd – COO, FREDsense Technologies
“Following the sudden departure of our CEO, Osborne responded immediately with a very qualified interim senior executive on site within days. He was able to hit the ground running, reassuring staff and implementing business processes that greatly assisted our operation. He reached out to stakeholders within the greater Habitat community and communicated recommendations to the Board. Osborne also assigned another executive with experience in recruitment to assist us in attracting and triaging talent for the full time CEO position. The end result was the hiring of a dynamic new leader transitioned in with Osborne’s support. I would highly recommend Osborne Interim Management to any organization finding itself in a similar situation.”
James Wright – Board Chair, Habitat for Humanity-Red Deer
“I have worked with both Mark Olson and Simon Batcup on a number of assignments. I would recommend them to you in any interim management, search mandate, planning mandate or strategic advisory mandate. You will not be disappointed and will regard any and all invoices and costs as both fair and appropriate.”
Andy Crooks – Chairman of the Board, Canadian Constitution Foundation
“With Osborne’s assistance, we validated our business concept in the marketplace and identified potential partners for our social enterprise, giving us more than a kickstart at launch. They listened to our goals and objectives, completed all work on time, and exceeded our expectations and the plan scope. We would recommend their services without reservation.”
Garth Johnson – CEO, Meticulon
“The Calgary International Film Festival contracted Osborne to develop, with senior management support, a capacity expansion plan that was strategic, specific and attainable. Osborne delivered on all counts and on schedule; receiving unanimous Board approval to move forward in the plan’s execution. I would not hesitate in recommending the Osborne team.”
Stephen Schroeder – Executive Director, Calgary International Film Festival