The ultimate goal of any organization is to make money, and this is achieved by selling products or services. Attracting customers to purchases those products or services requires marketing. Marketing isn’t a “nice to have” part of your business, it is the business; everything else within the organization depends upon marketing.
It Informs
It Engages
It Builds Loyalty
It Sells
It Grows Business
Marketing Services
- Marketing strategy and plans
- Corporate communications
- Creative copywriting
- Content copywriting
- Social media strategy and execution
- Website design and programming
- SEO strategy and implementation
- Account management
Graphic Design Services
- Logo development
- Re-branding
- Collateral
- Websites
- Ad campaigns
- Trade show displays
- Signage
- Custom drawings
- Photography
Who Can Help
Shannon Foster
Over 20 years of applied experience across a variety of industries.
Robin Albright
Over 40 years of creating unique visuals for branding and promotion.
Jennifer De Paz
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Website Development & Design
Now more than ever we work, play, shop and socialize online. Whether you’re a national organization, a small local business or a not-for-profit, it’s imperative that your website is well-designed, easy to navigate and optimized so it can drive results.
We can help with website design and development, SEO strategy and implementation and e-commerce if required. Websites are developed to be dynamic and responsive, working across all platforms and devices. Partner with an effective digital marketing plan and you have an interactive online strategy to help increase awareness, solicit engagement and loyalty and grow your business.
What is Search Engine Optimization
Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine‘s unpaid results – often referred to as “natural,” “organic,” or “earned” results. (Wikipedia).
It is also about making your website more visible to people who are using search engines to look for your product, service or organization.
A good SEO strategy is not about short-term actions to achieve quick and high rankings. Rather, a successful SEO strategy is about consistency, relevancy and continually updating your website. This is essential because search engines are routinely upgrading and changing their criteria for good rankings.
Digital & Social Media
What is a Social Media Strategist?
A social media strategist administers an organization’s social media marketing and advertising. This includes:
- Setting goals, planning and executing communication plans
- Raise and development brand recognition
- Maintain online reputation and address user concerns
- Enhance SEO (search engine optimization) and generation of inbound traffic
- Improve sales numbers and leads
A social media strategist also provides creative services such as graphic design to develop content on behalf of the organization. The priority of these materials is to turn online users into customers and advocates for the organization.
Social Media Marketing Plan
An apt social media strategist will develop a social media marketing plan that aligns with the organization’s goals, sets clear objectives and identifies the target audiences. In the social media marketing plan, there should also be section that outlines the current challenges the organization is facing. A few of the most common issues are:
- Insufficient web traffic or limited number of visitors
- Weak brand awareness
- Slow sales
- Terrible online reputation
In an online world where content is king, a social media strategist can make a huge difference in turning target audiences into customers or advocates.
