The ultimate goal of any organization is to make money, and this is achieved by selling products or services. Attracting customers to purchase those products or services requires marketing. Marketing isn’t a “nice to have” part of your business, it is the business; everything else within the organization depends upon marketing.
It Builds Loyalty
It Grows Business
Traditional Marketing Services
- Interim CMO, Marketing Director of Marketing Manager positions
- Marketing strategy and plans
- Customer segmentation and lifetime value maximization
- Corporate communications
- Creative copywriting
- Content copywriting
- Account management
Digital Marketing Services
- Website design and development
- SEO strategy and implementation
- Search engine marketing
- Conversion rate and landing page optimization
- Google display and YouTube marketing
- Email marketing
- Content marketing strategy
- Social media strategy, design and execution
Graphic Design Services
- Logo development
- Ad campaigns
- Trade show displays
- Custom drawings
Who Can Help
Website Development & Design
Now more than ever we work, play, shop and socialize online. Whether you’re a national organization, a small local business or a not-for-profit, it’s imperative that your website is well-designed, easy to navigate and optimized so it can drive results.
We can help with website design and development, SEO strategy and implementation and e-commerce if required. Websites are developed to be dynamic and responsive, working across all platforms and devices. Partner with an effective digital marketing plan and you have an interactive online strategy to help increase awareness, solicit engagement and loyalty and grow your business.
What is Search Engine Optimization
Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine‘s unpaid results – often referred to as “natural,” “organic,” or “earned” results. (Wikipedia).
It is also about making your website more visible to people who are using search engines to look for your product, service or organization.
A good SEO strategy is not about short-term actions to achieve quick and high rankings. Rather, a successful SEO strategy is about consistency, relevancy and continually updating your website. This is essential because search engines are routinely upgrading and changing their criteria for good rankings.
Representative Case Studies
I want to express our gratitude and my gratitude for how Mark Olson of Osborne Interim Management has led us through the last six months. There is no denying his expertise is exactly what we needed and has us on the even footing we needed to pass the baton to our first ever Alberta Grains Executive Director. Thank you isn’t enough but I say it most sincerely.
Tara Sawyer – Chair, Interim Board of Directors, Alberta Grains
Osborne brought both expertise and capability to help us validate and plan some significant organization changes which we felt we needed to meet operational challenges and position the business for the future. Osborne helped us communicate the changes to our wider leadership team and then fielded an Interim Executive to help us deliver them. The Interim Executive adapted well to our organization and successfully stabilized and improved our hospitality operation so that we are entering the winter 22/23 season with much-improved capability and confidence. He also ran a successful recruitment process for us to fill the role on a permanent basis with a strong candidate joining us in time for the start of the winter season. I would highly recommend the services of Osborne Interim Management for both consultancy projects and provision of interim executives.
Darcy Alexander – Vice President & General Manager, Sun Peaks Resort LP and Sun Peaks Grand Hotel LLP
Osborne Interim Management was able to provide us with interim leadership during a period of significant transition and organizational rejuvenation. In addition to the Principal who acted as Interim Executive Director, they provided resources as required to facilitate a strategic planning session and update our Personnel Policy manual. The Interim then led the recruitment process that helped us find and onboard our new CEO. I would highly recommend the services of Osborne Interim Management.
Victor Benz – President, Alberta Fish and Game Association
“Osborne Interim Management supported our recruitment efforts for a new CEO from start to finish. They helped us develop the right profile for the individual we needed and then oversaw a process that resulted in a significant number of very qualified applicants. Their engagement in the screening and interview process led us to hiring a terrific new CEO, bringing much needed relief to the Board and invaluable momentum to our Society. I’d highly recommend their services to any other charitable or not-for-profit organization.”
Julie Hamilton – Board Chair, Palliative Care Society of Bow Valley
“Osborne effectively employed a team approach in assisting our company with several significant projects in 2021. Their ability to communicate with stakeholders internally and externally really helped our leadership team validate and focus our needs.”
Bob Wilcox – President, Glacier FarmMedia
“We engaged Osborne Interim Management to redesign our outdated website, wanting to modernize the design and make it easier to read and understand. Working with little direction and with a short time frame, Osborne was able to produce a dynamic, fresh and user-friendly website on time and under budget.”
David Dial – VP Corporate Services, Next Hydrogen
“Osborne Interim Management provided invaluable assistance to us as we merged three different operating entities into the new 4-H Alberta. Mark Olson as Interim CEO of the 4-H Foundation and Judy Williams as communications strategist played a significant role in our transformation and I would highly recommend their/Osborne’s services.”
Kim McConnell – Former Interim CEO, 4-H Alberta
“The Osborne Principals assisted us in identifying areas of improvement, then worked with us to make their recommended changes. Their actions have had a positive impact on the way we operate our business.”
Andy McKnight – Partner, Maskell Plenzik & Partners Eng.
“We engaged Osborne Interim Management to assess the capacity of our Canadian Operations in the wake of ambitious five year growth plans. Not only did the Osborne Principals deliver a thorough report, but they provided us with valuable tools to undertake ongoing analysis and forecasting based on a number of Canadian market variables.”
Elias Partyka – Director of Global Marketing, Gowan Company, Yuma Arizona
“As a young charity, early guidance from the Osborne Interim Management team provided timely direction as we developed the YouQuest service in support of younger families living with dementia. It was energizing to learn from each team member and very rewarding to feel their personal interest in our progress and future success.”
Myrla Burlman – Co-founder, YouQuest
“I would recommend Osborne Interim Management’s approach for any organization looking to add coaching and mentorship into their workplace for senior and mid-management staff.”
Randy Williams – President, Premiere Suites Western
“We engaged Osborne to undertake a thorough assessment of our business and the marketplace which involved interviewing multiple stakeholders in the development of a five year strategic plan. We were more than pleased with the results and wouldn’t hesitate to refer the quality of their work to others.”
Dave Hansen – President & CEO, CANTERRA SEEDS
“For organizations looking for interim executive support, I would highly recommend Osborne Interim Management. They provided us with a quality CFO until we could hire a full-time replacement for this position. It was a seamless, effective process.”
Sandip Lalli – CEO, Calgary Chamber of Commerce
“We contracted Osborne Interim Management to help transition our Foundation into the future with stronger processes, plans and leadership. We were very pleased with the results and would highly recommend their work.”
Reiny Kristel – Board Chair, Stockmen’s Memorial Foundation
“The Osborne Principals our business has engaged have delivered important support to our business in a number of areas and provided excellent value.”
Barry Schmitt – President, Barr-Ag
“On behalf of the Chiniki Nation, I would like to express my appreciation and gratitude for the remarkable work you have done in creating the Chiniki Cultural Centre. Your contribution to bringing our culture to the public, in an authentic and respectful way, has been invaluable. We appreciated your approach and your ability to bring people together in creating this special Centre where our people can celebrate their culture. We take great pride in our traditions, our culture and our history. You have created a place where those traditions can be celebrated and shared.”
Chief Aaron Young – Chiniki First Nation
“The interim management resources we brought in for a short time provided an organized overview of our HR functionality, helped to achieve a couple of senior level executive transitions without disruption and generally helped us to build a stronger organization going forward. We feel better prepared for next steps now.”
Peter Joe – CEO, Sunrise Soya Foods
“Mark Olson has completed his work as Interim CEO for Glenbow Ranch Park Foundation. This is his third assignment as an interim CEO for a not-for-profit organization that I am involved with as a Director, so I am familiar with his work. The fact that I have engaged him twice more after the first speaks volumes. You can count on a good result.”
Andy Crooks – Chairman of the Board, Glenbow Ranch Park Foundation
“I want to convey that Osborne would be a valuable resource for entities looking to engage the types of services they offer. I would not hesitate to refer someone to Osborne in the future.”
Heather Gore-Hickman – Trustee & Chair of Audit Committee, Kisoniyaminaw First Nations Heritage Trust Fund
“Osborne provided us with the interim management and business advisory services we needed at a critical juncture for the company. I would highly recommend them.”
Dr. Kevin Maloney – Board Chair, Line of Fire Inc.