A Community Association required a plan for a Saturday’s Farmers’ Market that would draw patrons from other parts of the city.
THE CLIENT A Community Association serving 10,000 citizens within a large metropolitan market.
THE CHALLENGE To create a plan for a Saturday farmers’ market that would draw patrons from other parts of the city.
THE APPROACH The Principal researched the urban food scene in North America, spoke with vendors and led a strategic “SWOT” session with key staff. He then developed a number of recommended initiatives, GAANT chart and metrics for measuring success.
THE RESULT The client adopted the plan and felt confident in dealing with its various stakeholders prior to implementation.