A Community Association Required a Plan for a Saturday’s Farmers’ Market that Would Draw Patrons From Other Parts of the City
The Client
A Community Association serving 10,000 citizens within a large metropolitan market.
The Challenge
To create a plan for a Saturday farmers’ market that would draw patrons from other parts of the city.
The Approach
The Principal researched the urban food scene in North America, spoke with vendors and led a strategic “SWOT” session with key staff. He then developed a number of recommended initiatives, GAANT chart and metrics for measuring success.
The Result
The client adopted the plan and felt confident in dealing with its various stakeholders prior to implementation.