Why Marketing is so Important The ultimate goal of any organization is to make money, and this is achieved by selling products or services. Attracting customers to purchases those products or services requires marketing. Marketing isn’t a “nice to have” part of your business, it is the business; everything else within the organization depends upon marketing. It Informs It Engages It Builds Reputations & Loyalty It Sells It Grows Businesses Marketing Services Strategy Marketing plans Creative copywriting Content copywriting Social media strategy and execution Website design and programming SEO strategy and implementation Corporate communications Account management Graphic Design Services Logo development Re-branding Collateral Websites Ad campaigns Trade show displays Signage Custom drawings Photography The Importance of a Marketing Plan Building Your Brand Branding – THE Key Visual Element Top 5 Reasons for a Visual Re-brand The Sometimes Ugly Disconnect Between Sales and Marketing Why Small Businesses Need A Marketing Plan Digital & Social Media What is a Social Media Strategist? A social media strategist administers an organization’s social media marketing and advertising. This includes: Setting goals, planning and executing communication plans Raise and development brand recognition Maintain online reputation and address user concerns Enhance SEO (search engine optimization) and generation of inbound traffic Improve sales numbers and leads A social media strategist also provides creative services such as graphic design to develop content on behalf of the organization. The priority of these materials is to turn online users into customers and advocates for the organization. Social Media Marketing Plan An apt social media strategist will develop a social media marketing plan that aligns with the organization’s goals, sets clear objectives and identifies the target audiences. In the social media marketing plan, there should also be section that outlines the current challenges the organization is facing. A few of the most common issues are: Insufficient web traffic or limited number of visitors Weak brand awareness Slow sales Terrible online reputation In an online world where content is king, a social media strategist can make a huge difference in turning target audiences into customers or advocates. Meet Shannon Foster Our Marketing Specialist With over twenty years of experience, Shannon’s portfolio includes a variety of industries such as retail, communications, business services, oil and gas, home building, real estate development, not-for-profit, entertainment and automotive. In addition to acute account management capabilities, Shannon’s skills include copywriting, graphic design, corporate communications, website design, website development, search engine optimization, social media, strategic planning, business development and training and sales. Shannon’s clients benefit from her creativity, keen marketing sense and business acumen while appreciating her devotion to brand integrity, time management and budget discipline. Read Shannon’s full profile. Meet Robin Albright Our Graphic Design Specialist A long-established career in advertising has provided Robin with a wealth of experience, providing advertising agencies, design studios, printers and a diverse range of his own clients with creative solutions in brand/re-brand development, advertising and promotion. Highly creative, and equipped with a proven skillset, he has a passion for helping emerging organizations take the next step in their corporate growth with a targeted, innovative approach to visual identity, as well as the vision to bring unique solutions to their print and electronic requirements. Read Robin’s full profile. Meet Jennifer De Paz Our Digital & Social Media Specialist Jennifer is an accomplished and creative digital strategist with a strong background in graphic and video design. From designing event visuals and print materials to refreshing the visual identities of established clients, Jennifer’s background in communications and design helps groups unleash their full potential, bolster sales, and attract new customers. She develops tailored and unique design solutions that reflect the client’s values and culture while making use of industry best practices and leveraging emergent trends. Read Jennifer’s full profile. Want to Know More? If you require assistance with your marketing please contact us. Shannon Foster Director, Marketing & Communications Email Shannon Representative Case Studies A Strategic Marketing and Sales Plan was Developed for a Not-for-Profit Foundation Read More A Marketing Department of A National Association Required New Course Material to be Delivered Over Multiple Platforms Read More A Community Association Required a Plan for a Saturday’s Farmers’ Market that Would Draw Patrons From Other Parts of the City Read More Osborne Implemented a Synergistic Approach to an Executive Director Position for an Ag Association Read More “We used Osborne to develop improvements to a number of education courses offered by our association. They delivered great work, great ideas for improvement and did it on time and on budget.” Gary Belgrave – CEO, Radio Marketing Bureau of Canada “The Osborne Principals our business has engaged have delivered important support to our business in a number of areas and provided excellent value.” Barry Schmitt – President, Barr-Ag “Osborne clearly communicated a process they would undertake in creating our marketing plan and then proceeded to meet all our expectations, on time and on budget.” Kate Stenson – Community Food Program Supervisor, Hillhurst Sunnyside Community Association “Our new social enterprise was in need of a strategic sales and marketing plan that would provide a market focus and give us a road map to be able to achieve both a social and economic return on behalf of our stakeholders. Osborne Interim Management hit the ground running and the Principal was able to deliver exactly what we were looking for within 30 days.” Peter Atkins – Business Development Manager, SeedWorks Inc.