Value Proposition
As a Canadian and international risk management (RM) expert, Awad is a trailblazer in enhancing the risk management function within organizations by moving the risk culture from avoidance to focusing on “informed risk outcomes”. He advocates managing risk to protect/grow the firm’s value by enabling it to achieve its objectives more effectively and with greater long-term certainty. He helps organizations survive and thrive with the ability to identify, assess, and manage their key risks. His approach to effective RM enables organizations to achieve their objectives by continually assessing risks to reduce surprises, capitalize on opportunities and improve performance.