Portrait of Awad Loubani

Awad Loubani, MBA, CRM, CIP

Senior Advisor

Value Proposition

As a Canadian and international risk management (RM) expert, Awad is a trailblazer in enhancing the risk management function within organizations by moving the risk culture from avoidance to focusing on “intelligent risk taking”. He advocates managing risk to add to, and protect, the firm’s value by enabling it to achieve its objectives more effectively and with greater long-term certainty. Awad helps organizations survive and thrive with the ability to identify, assess and manage their key risks. His approach to effective risk management enables organizations to achieve their objectives by continually assessing risks to reduce surprises and improve performance.

Selected Achievements

  • Secured buy-in and implementation of processes to manage risk across an organization including:
    • Efficient use of capital/resources to enhance ability to recognize and capture opportunities and avoid problems.
    • Reduced likelihood and impact of operational loss.
    • Greater understanding of potential events and ability to influence their outcomes – knowing the unknowns, thus, helping to have clearer, well-informed decisions and lower compliance/auditing costs.
    • Cost savings by using risk information to streamline and improve processes.
  • Enhanced management of human and cultural aspects that affect performance.
  • Authored the quality and risk management components of all key planning and reporting documents, including the Strategic Business Plan and the Management Accountability Framework.
  • Reviewed Treasury Board submissions and Memoranda to Cabinet in order to ensure that risk management becomes an integral part of PSPC decision making and business improvement of operations, at all levels.
  • Provided professional guidance, advice and annual positive assurance which were relied upon by Departmental Executive Committee (DEC) and the Departmental Audit Committee. Co-developed with the Office of Audit and Evaluations Services an evergreen three-year risk-based audit rolling plan that was used to audit organizational   programs and operations.
  • Actively participated in Risk Oversight Boards’ meetings regarding key transformation projects and initiatives. Successfully conducted a detailed review of related business cases and Treasury Board submissions as well as  related Memoranda to Cabinet.
  • Developed/delivered two-hour RM training courses for senior executives (DGs and Directors) and one-day in-class training workshops, and a three-course e-learning RM strategy for the beginner, intermediate and advanced levels.
  • Helped Multifaith Housing Initiatives and other non-profit organizations (small and large, public, private and not-for-profit sector) by articulating how they can benefit from an audit and evaluation of the organizational risks.

Prior Experience

  • President & Owner, A.M.A.L. Risk Management Services Inc. (2000 – present)
  • Risk Financing Part-time Course Instructor, Sprott School of Business, Carleton University (1999 – 2019)
  • Canadian RM delegate to the ISO Technical Committee on Risk Management (ISO 31000) (2006 – present)
  • Director of Risk Management and Special Projects, Public Services and Procurement Canada (2017 – 2019)
  • Director of Quality and Risk Management, Public Works and Government Services Canada (2006 – 2017)
  • Manager/Advisor of Risk Management, Public Works and Government Services Canada (1992 – 1995)


  • MBA in Management of Financial Resources – University of Calgary (1991)
  • Chartered Insurance Practitioner – Chartered Insurance Institute, UK (1995)
  • Canadian Risk Management Designation, Global Risk Management Institute, Inc. (1991)

Articles Written by Awad

To learn more about Awad please contact Managing Principal Gord Forbes.

Phone: (403) 264-8195   ext.1006
Toll Free: (888) 282-8450
Email: gforbes@osborneinterim.com

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