Why Marketing is so Important

The ultimate goal of any organization is to make money, and this is achieved by selling products or services. Attracting customers to purchases those products or services requires marketing. Marketing isn’t a “nice to have” part of your business, it is the business; everything else within the organization depends upon marketing.

It Informs

It Engages

It Builds Reputations & Loyalty

It Sells

It Grows Businesses

Marketing Services
  • Strategy
  • Marketing plans
  • Creative copywriting
  • Content copywriting
  • Social media strategy and execution
  • Website design and programming
  • SEO strategy and implementation
  • Corporate communications
  • Account management
Graphic Design Services
  • Logo development
  • Re-branding
  • Collateral
  • Websites
  • Ad campaigns
  • Trade show displays
  • Signage
  • Custom drawings
  • Photography

Digital & Social Media

What is a Social Media Strategist?

A social media strategist administers an organization’s social media marketing and advertising. This includes:

  • Setting goals, planning and executing communication plans
  • Raise and development brand recognition
  • Maintain online reputation and address user concerns
  • Enhance SEO (search engine optimization) and generation of inbound traffic
  • Improve sales numbers and leads

A social media strategist also provides creative services such as graphic design to develop content on behalf of the organization. The priority of these materials is to turn online users into customers and advocates for the organization.

Social Media Marketing Plan

An apt social media strategist will develop a social media marketing plan that aligns with the organization’s goals, sets clear objectives and identifies the target audiences. In the social media marketing plan, there should also be section that outlines the current challenges the organization is facing. A few of the most common issues are:

  • Insufficient web traffic or limited number of visitors
  • Weak brand awareness
  • Slow sales
  • Terrible online reputation

In an online world where content is king, a social media strategist can make a huge difference in turning target audiences into customers or advocates.

Meet Shannon Foster

Our Marketing Specialist

With over twenty years of experience, Shannon’s portfolio includes a variety of industries such as retail, communications, business services, oil and gas, home building, real estate development, not-for-profit, entertainment and automotive. In addition to acute account management capabilities, Shannon’s skills include copywriting, graphic design, corporate communications, website design, website development, search engine optimization, social media, strategic planning, business development and training and sales. Shannon’s clients benefit from her creativity, keen marketing sense and business acumen while appreciating her devotion to brand integrity, time management and budget discipline.

Read Shannon’s full profile.

Meet Robin Albright

Our Graphic Design Specialist

Robin Albright

A long-established career in advertising has provided Robin with a wealth of experience, providing advertising agencies, design studios, printers and a diverse range of his own clients with creative solutions in brand/re-brand development, advertising and promotion. Highly creative, and equipped with a proven skillset, he has a passion for helping emerging organizations take the next step in their corporate growth with a targeted, innovative approach to visual identity, as well as the vision to bring unique solutions to their print and electronic requirements.

Read Robin’s full profile.

Meet Jennifer De Paz

Our Digital & Social Media Specialist

Jennifer is an accomplished and creative digital strategist with a strong background in graphic and video design. From designing event visuals and print materials to refreshing the visual identities of established clients, Jennifer’s background in communications and design helps groups unleash their full potential, bolster sales, and attract new customers. She develops tailored and unique design solutions that reflect the client’s values and culture while making use of industry best practices and leveraging emergent trends.

Read Jennifer’s full profile.

Want to Know More?

If you require assistance with your marketing please contact us.

Shannon Foster
Director, Marketing & Communications
Email Shannon

Representative Case Studies

A Marketing Department of A National Association Required New Course Material to be Delivered Over Multiple Platforms

Osborne Implemented a Synergistic Approach to an Executive Director Position for an Ag Association

A Community Association Required a Plan for a Saturday’s Farmers’ Market that Would Draw Patrons From Other Parts of the City

A Strategic Marketing and Sales Plan was Developed for a Not-for-Profit Foundation

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