Branding – THE Key Visual Element

It’s a term that’s bandied about these days like promises at election time, with the requisite number of opinions on the topic. But what is branding really? It’s believed the term originated with the age-old practice of burning one’s “stamp” onto the business end of one’s cattle. That smoldering mass of burnt hide provided cattlemen […]

New Mandate – Health Quality Council of Alberta

The Health Quality Council of Alberta (HQCA) is a provincial agency that pursues opportunities to improve patient safety and health service quality for Albertans. Our Osborne Principal facilitated a one-day strategic planning retreat for the HQCA Board of Directors. In advance of the retreat, she worked with the HQCA’s Chair and leadership team to develop […]