Tammara Feltham, BSc, MBA, PhD

Senior Advisor

Value Proposition

Tammara is a senior marketing academic and consultant specializing in survey design and analysis. With over 20 years of experience, she assists organizations in the timely collection and analysis of data for important decisions. Tammara provides expertise at all stages of marketing research and will work collaboratively with clients to manage any or all  stages from the development of research ideas to the final reports, presentations and workshops. She has experience in question and instrument design, general administration of surveys, and statistical analysis and interpretation of data.

Selected Engagements

  • Manitoba Consumer Monitor Food Panel – Principal investigator and co-founder of consumer market research panel. Collaboratively manage the design, administration, statistical analysis, results dissemination through online slides, workshops and conferences, and general administration related to recruitment, website, budget and marketing activities. http://www.mcmfoodpanel.ca/
  • Alberta Water Council Water Literacy Project – Water literacy assessment tool and public water literacy survey. Responsible for all aspects of survey design, analysis and report writing/presentation.
  • Filene Research Institute, Madison, WI – National telephone surveys of Generation Y first time used car buyers and first time home buyers. Worked with team to design the survey questions, monitor administration and make changes in real-time, conduct statistical analysis and co-write and present final reports.
  • Deloitte & Touche Centre for Tax Education & Research – National Success Readiness Survey for Canadian family-owned business, member of survey design team in Waterloo, ON. Responsible for all aspects of survey  question design, administration, statistical analysis and report writing.


  • Held tenured appointments focusing on marketing at Wilfrid Laurier University, University of Saskatchewan, and the University of Manitoba.
  • PhD in Marketing from Queen’s University.
  • MBA from the University of Montana.
  • BSc in Business Administration from the University of Montana.

Articles Written by Tammara

To learn more about Tammara please contact Managing Principal Gord Forbes.

Phone: (403) 264-8195   ext.1006
Toll Free: (888) 282-8450
Email: gforbes@osborneinterim.com

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