Peter Lafontaine

Peter Lafontaine

Senior Advisor

Value Proposition

Peter is a dynamic business leader with more than two decades of experience leading and building top performing sales and marketing teams, growing company revenues and bringing technology and business solutions to the market. He has strong people and relationship skills with a focus on increased market penetration by understanding customers and their business drivers. Effective executive level relationship and communication skills focused towards building overall revenue growth. Solid understanding new technology enablers and how they can be used to accelerate competitiveness, lower operating costs, and align organizations. He has worked in sales and marketing leadership for several international fortune 100 technology companies.

Selected Engagements

  • As Partner and VP of an international technology and business solutions firm, was responsible for its rebranding strategy and US market growth by 100%.
  • Lead sales and marketing initiatives instrumental in doubling overall revenue growth. Additionally orchestrated the successful turnaround of a struggling division to become a top corporate performer by redevelopment of the corporate strategy, mentoring and process improvement.
  • As VP of Business Development and Partner, identified market direction and facilitated a merger of two companies, a document management and collaboration software company specializing in the oil and gas Industry. The result was the creation of the largest ECM and SharePoint organizations in Calgary. Lead rebranding and business development initiatives.
  • Organized a series of Educational Seminars aimed at evangelizing SharePoint and ECM. Created a selling culture and system for the company.
  • As Co-Founder, CEO, President and Board Member of an entertainment systems company, transformed initial new product/technology concept into an organization with more than $2 million in revenue, and more than 500 locations across Canada.
  • Spearheaded overall company vision, direction, growth, and funding. Led marketing, sales, and product management teams. Developed the branding process, built brand recognition, and led strategic marketing efforts. Created sales tool kits, and guided direct sales efforts. Ensured quality, world-class customer support and manufacturing and shipping policies. Built shareholder value and managed corporate governance.
  • Raised more than $4 million in private equity and established business arrangements with major industry market leaders.


  • University of Alberta, Computer Programming
  • Canadore College, Business Administration
  • Countless sales and leadership training programs
  • Entrepreneur, Equity Partner, Investor
  • Solid Understanding of Business Technology, ERP, CRM, ECM, Data Modelling, Support Services, BA, Change Management, Application Development, Methodologies, Intranet, Extranet, Collaboration, Search, Cloud, Hybrid, On Premise, Field Automation, Unified Communications, Mobility, 3D Modeling, GIS.

News & Articles

To learn more about Peter please contact Managing Principal Gord Forbes.

Phone: (403) 264-8195   ext.1006
Toll Free: (888) 282-8450

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