Mary Dean, BA, APPA

Senior Advisor

Value Proposition

Mary draws on extensive experience as a lobbyist, director, board member and consultant for a variety of groups and interests in the not-for-profit sector. She has a demonstrated ability to initiate and manage change and fully understands the critical importance of maintaining strategic partnerships and relationships. Mary has a proven ability to influence and manage projects and people, and brings an impressive combination of communication, media relations, human resource and financial management skills to meet the needs and achieve the goals her clients.

Selected Engagements

  • Successfully influenced elected and non-elected officials to ensure positive changes to federal legislation that affected a national industry group.
  • Developed crisis communication plans for various not-for-profit groups.
  • Initiated and managed first ever federal/provincial/industry stakeholder emergency and crisis communication exercise for Canada’s agricultural industry.
  • Developed a media relations program for a national/provincial historic site that resulted in increased and extensive public exposure over a two year period.
  • Stepped in as interim director for a not-for-profit group and provided continuity and leadership on a short term basis.
  • Successfully written grant applications and managed federal funded projects up to $1 million including project and financial oversight.


  • Bachelor of Arts (Political Economics)
  • Diploma – Public Relations
  • Certificate – Management Essentials (Haskayne School of Business
  • Certified Personal Property Appraiser (Canadian Personal Property Appraisers Group)
  • Certified Residential Decorator
  • Volunteer Boards and Committees: Doors Open Calgary (Board Member); Victoria Maritime Museum (Chair, Public Relations Committee); 1994 Victoria Commonwealth Games (Protocol Officer, Awards); Ottawa/Carleton Big Sisters (Member Public Relations Committee)

News & Articles

To learn more about Mary Dean please contact Managing Principal Gord Forbes.

Phone: (403) 264-8195   ext.1006
Toll Free: (888) 282-8450

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