Bernard Canneva

Bernard Canneva

Senior Advisor (Montreal)

Value Proposition

Bernard is a highly successful executive with a solid experience in distribution, sales and marketing management. He has extensive expertise gained in major national and international mandates. Always focused on achieving profitable results, Bernard has performed as a turnaround manager, developer and coach. He is an effective communicator in English, French, German and Spanish.

Selected Achievements

  • Built several efficient sales forces in large and small organizations, achieving sales increases averaging 25% annually.
  • Recruited, managed and organized strong, proactive marketing teams, always improving profit, in some cases by 100% in two years.
  • Launched numerous brands and products with a constant search for visibility and profitability.
  • Planned, organized and led several mergers to achieve and increase profitability.
  • Successfully managed a turnaround leading to a profit within two years by re-organizing marketing and sales teams and setting challenging objectives.
  • Created a marketing and sales agency to ensure service for established brands to Québec perfumeries and drugstores, expanded markets and increased sales of these brands steadily during the past 20 years.
  • Sales, marketing and management coaching: motivating a passion for success.

Prior Experience

  • InterExec, Partner – interim and transition management executives.
  • Canneva International, President – marketing and distribution of cosmetics products.
  • Groupe Lise Watier Inc, VP Marketing, Sales and International Development – cosmetics and fragrances.
  • Beecham Canada, VP Sales & Marketing – Cosmetics Division.
  • L’Oréal, Area Manager/Northern Europe, Sales & Division Manager, International – Cosmetics Division.
  • Association des Anciens des Grandes Écoles Françaises au Canada (AAGEFC), Président


  • Dale Carnegie Institute – Management Training Instructor – Montreal, Quebec
  • Québec National and International Commercial Arbitration Center
  • École Supérieure de Commerce de Paris – France

News & Articles

To learn more about Bernard please contact Managing Partner Mark Olson.

Phone: (403) 264-8195   ext.1003
Toll Free: (888) 282-8450

Share :